Let me tell you about the most expensive mistake I made when first systemizing my agency - one that I see agency owners repeat over and over.
I spent weeks locked in my office (a desk in my living room), documenting every single process I could think of.
Created beautiful SOPs. Built fancy workflow diagrams.
And you know what happened?
Absolutely nothing changed.
My team was still confused.
Clients were still getting inconsistent results.
And I was still the bottleneck for everything.
Here's the harsh truth that nobody talks about: Writing SOPs before you've mastered the process is like trying to teach someone to drive when you barely know how yourself.
You end up documenting your confusion rather than actual expertise.
Picture this scenario (and tell me if it sounds familiar):
You decide it's finally time to systematize your agency.
You block off your calendar, open up Google Docs or whatever, and start writing down everything you know.
Two weeks later, you've got a beautiful folder full of SOPs. You proudly share them with your team, expecting everything to magically fall into place.