I've seen this hundreds of times now.
An agency is doing decent work, making good money, but somehow everything still feels like a chaotic mess.
Projects are late, quality is inconsistent, and you're constantly putting out fires.
You might think it's just "part of agency life."
agency life must be tough, right?
It's not.
One of them main problems?
Your role assignment is broken.
Unclear roles and responsibilities - main issue for lots of agencies.
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When everyone does everything = you’re literally throwing away your efficiency and, thus, revenue.
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Let me paint you a picture I saw just last week with one of my clients
(sorry, I was told to not include all 14 F words…so you will read a soy version)
Facebook ad campaign tanks.
Hard.
The client is furious because their $12.3K ad spend produced just horrible ROAS.
(It was 100% agency's fault)
Here's how the conversation went during team meeting:
Media Buyer: "Copy sucked. I told the copywriter we needed something punchier."
Copywriter: "Never got any feedback on the first draft. The brief just said 'write copy for XYZ campaign'."
Project Manager: "I thought the media buyer was reviewing the copy since they know what works on Facebook."
Account Manager: "Nobody told me there were issues. The client ain't happy with that!"
I do hope it does not sound familiar to you.